Is there a point to Christmas?
So many people will tell you that it’s about making children happy. Have you seen the extraordinary difference in the approaches taken by Littlewoods and John Lewis in their respective Christmas adverts?
Littlewoods tells us to ‘give them the things they really want,’ whilst John Lewis’ ‘For gifts you can’t wait to give,’ brings a surprising oasis in the middle of a materialist desert.
Let me ask you: why do you give? Because it’s nice for the receiver? Or maybe it’s because all of us have an urge to give? Science can’t do much at this point, but the giving desire can be explained by the giver who has brought us into the world. That’s right. I’m saying that apart from all the atoms, electrons and molecules which came together by total chance (ahem!) to form you, there is an inherited desire to give.
From whom? You have to dig a little deeper at this point. The Littlewoods type Christmas comes from a commercial reversal of the original festival which marks the birth of a boy who was God become flesh. But far from the Almighty’s showpiece of grandeur, this boy started life in a stable, and went on to be convicted, tortured and killed.
The rest of the story is for a later blog entry, but it’s interesting that John Lewis, perhaps without realising, have gone some way to reclaiming the real meaning of Christmas from the tired old ‘give me, give me’ gang show.